Brand management in tourism company “TUI”, Kyiv (ID:87252)

INTRODUCTION PART 1. THEORETICAL BASIS OF BRAND MANAGEMENT IN THE TOURISM INDUSTRY 1.1. Basic nature and elements of brand 1.2. Brand management strategy in tourism 1.3. Tourism branding techniques through social media Conclusions to part 1 PART 2. ANALYSIS OF BRAND MANAGEMENT IN TOURISM COMPANY “TUI”, KYIV 2.1. Analysis of Ukrainian tourism brand 2.2. Organizational-economic characteristic of tourism company “TUI” 2.3. Assessment of brand management in tourism company “TUI” Conclusions to part 2 PART 3. IMPROVEMENT OF BRAND MANAGEMENT IN TOURISM COMPANY “TUI”, KYIV 3.1. Actions to improve the brand management of tourism company “TUI” 3.2. Effectiveness of the proposed measures to improve the brand management of tourism company. Conclusions to part 3 CONCLUSIONS REFERENCES APPENDICES